SAYs Pte Ltd

Southeast Asia's Leading Business Consulting Firm

About SAYs

Founded in Singapore in 2016, SAYs is a business consulting firm focused on Japan–Southeast Asia cross-border opportunities. Driven by increasing demand for M&A across the region, SAYs was established to bridge business cultures and deliver effective execution. Over the last decade, we have completed more than 20 cross-border transactions alongside trusted accounting and legal partners.

Trusted Partner

We work closely with you to navigate complex challenges at every stage of the transaction.

Extensive Network

We maintain a broad regional network of business owners, strategic partners, and investors.

Deep Understanding

We bridge language and cultural gaps through clear explanations in Japanese and English.

Our Services

M&A Advisory

Assisting Japanese investors in identifying and evaluating acquisition opportunities across Southeast Asia. We provide end-to-end deal support from valuation to closing.

PMI Support

Ensuring post-merger success through integration management, strategy alignment, and organizational support.

Expansion Support

Helping companies successfully enter and grow in the Singapore and Southeast Asian markets.

Our Team

Tsutomu Atsumeda

Managing Director – MBA, The University of Manchester

Over 30 years of experience in corporate investment and project finance. Previously held key positions at Mizuho Bank and Mitsui & Co. He has led significant transactions across Singapore, India, Vietnam, Indonesia, and China.

Khoon Chin, Lee

Project Manager – CPA, Australia

Six years of experience in transaction advisory and audit services at KPMG and PwC Singapore. Specialized in fintech and asset management sectors in Southeast Asia.

Carine Foo

Associate – Barrister-at-Law, Lincoln’s Inn

A qualified lawyer specializing in market research and document preparation. Her legal expertise serves as a significant strength in facilitating smooth execution of complex M&A transactions.

Achievements & Experience

We have successfully supported transactions across diverse industries, including: